Research on the core curriculum development of the

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Research on the development of core courses of automobile marketing quality specialty (2)

the curriculum package of automobile sales specialty on automobile knowledge ensures the control of the convexity accuracy of plates and strips in the rolling process, including professional courses such as engine structure, chassis structure, automobile electrical appliances, automobile maintenance and repair. However, there are great differences between graduates of this major and those of automobile maintenance major in the requirements of the above courses. They cannot adopt the textbook and course correction requirements of automobile maintenance major. Of course, the teaching methods should also be different. They should do a good job in streamlining and optimizing the content, learn a wide range of professional knowledge, and take understanding as the principle. Through course integration, the teaching methods can be combined with work and study, situational teaching, case teaching or on-site teaching

this paper takes the teaching content of automobile braking department as an example to illustrate the ideas of curriculum reform

2.1 teaching requirements

the braking system includes energy supply device, control device, transmission device and brake. The function is: to make the driving car slow down or even stop forcibly according to the driver's requirements; Make the stopped car park stably under various road conditions (including on the ramp); Keep the speed of cars traveling downhill stable. When buying a car, customers will take into account the safety of driving, the comfort of seats, the appearance of the car and other factors. Automobile marketers should not only understand the content, but also explain and compare it to convince customers. When customers test drive, they can explain to customers the different reactions of different braking systems to the driving smoothness and operational stability of the car in combination with the actual situation, and will compare the performance of different structures, And help customers choose models according to their own needs

2.2 teaching content

for students majoring in automobile marketing, they should master the necessary professional knowledge of automobile, and be able to tell the basic structure of the car sold and its performance compared with other models. Ceresana predicts that the fastest growth rate is the thermoplastic vulcanizate (TPV) used for hoses, seals and other uses, which can explain the technical parameters of the car sold and comprehensively answer the questions of consumers. The knowledge required by automobile marketing personnel is comprehensive, and professional knowledge does not need to be studied in depth. It only needs to know how, why and what advantages it has. Therefore, in the course integration, students majoring in automobile marketing need to integrate the structure of automobile braking system in the courses originally taught separately, such as engine manufacturing, automobile electrical appliances, chassis structure, automobile maintenance and repair Performance characteristics and their comparison (including traditional structure and new structure), combined with automobile sales knowledge, integrate the content and requirements

2.3 teaching methods

under the current teaching conditions, the preferable teaching methods are integrating theory with practice, heuristic teaching, multimedia teaching, case teaching, teaching with the recovery of the construction market, etc. However, it should be pointed out that situational teaching method and case teaching method play an important role in the teaching of automobile service and marketing courses, which is determined by the strong practicality of automobile service and marketing courses

2.3.1 situational teaching method

situational teaching method is a teaching method that integrates speech, action and emotion. It uses the creation of situations to stimulate students' emotion of participation, guide students to understand and master knowledge and skills, inspire students' enthusiasm of thinking, cultivate emotional awareness, and achieve the method of information exchange between teachers and students. Situational teaching is especially suitable for specific teaching contents such as strategies and methods of automobile marketing. For example, when teaching the sales promotion skills of promotion strategies, we can simulate the form of car stores. Students play the role of customers and car salesmen, and experience marketing contradictions in the process of communication between the two sides, so that students have a strong impulse to solve contradictions in their hearts. Inspired by this desire, they consciously participate in situational teaching and consciously seek the outlet to solve contradictions. If it is due to the lack of professional knowledge of the salesperson himself, he will be motivated to take the initiative to learn this knowledge. For example, salesperson (a) kept talking about how advanced their ABS system was. Customer (b) asked: what is the biggest difference between having an ABS system and not having an ABS system, and what are the advantages of your abs system? Salesmen (a) must be very familiar with the role of ABS and the differences and advantages of their ABS system with other ABS before they can convince customers (b). The important role of teachers in situational teaching is to inspire and guide reasonably, dial and summarize in a timely manner, so that students can broaden their thinking, increase their knowledge, and lay a solid foundation for fully mobilizing students' subjective initiative in marketing

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